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The new partnership enables users to shop using chatbot in LINE messenger platform

Indonesian mobile e-commerce platform Sale Stock today launched a new partnership with messenger platform LINE in a media event in Central Jakarta. Apart from launching the new partnership, they also introduced two new features which are credit card payment method and an AR-based “changing room.”

“Chatting remains key enabler for Sale Stock customers to shop, which is why we partner with LINE,” said Adilla Diningsih, VP of Marketing Sale Stock Indonesia, during the event.

LINE users’ profile, which consists mainly of female users (45 per cent), are seen as the perfect target audience for the business.

According to Dhyoti R. Basuki, PR Director of LINE Indonesia, Sale Stock was also the first in Indonesia to implement a one-on-one chat feature to shop.

This is strongly related to online shopping culture in Indonesia itself, which is characterised by three distinctive feature: Heavy use of cash and bank transfer (only 1.4 per cent of Indonesian adults own a credit card, according to World Bank Global Findex), use of social media platforms such as Instagram and Facebook for SMEs as a channel to promote their product and connect with audience, as well as demand from customers for direct interaction through customer service officers.

Also Read: MNC Group branches into fashion e-commerce with BrandOutlet

In general Southeast Asia is seeing a rise in the use of chatbot as a mean for brands to interact closely with their audience, as Southeast Asian customers –including Indonesians– tend to be more comfortable to communicate with customer service officers via chat messengers, compared to self-browsing.

As for the AR-based “changing room” itself, it will be installed in various shopping malls in Jakarta. Users will be able to try on the clothes available in Sale Stock platform, and continue to buying it straight from the machine.

Sale Stock Indonesia was founded in 2014, and is considered as one of the fastest growing e-commerce startups in Indonesia. It provides imported, local, and in-house fashion collection for women, and is looking to launch children’s collection.

The “changing room” demo

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