But type of video content, whether long- or short-form, influences the choice of viewing device
Over-the-top (OTT) video-on-demand (VOD) is on the rise worldwide, heralded by Netflix, which recently launched its service in 130 countries.
Of the features that define an OTT content player, a survey of 500 Malaysians revealed that they consider the top four to be: A smooth user interface (61 per cent), a buffer-free experience (58 per cent), high-definition video quality (56 per cent) and having the latest or fresh video content (54 per cent).
“With hundreds of hours of video content uploaded online every minute, to a multitude of video sites, consumers want to be entertained by the newest and best videos. OTT providers need to be able to provide the most relevant and best content for their viewers,” said Arun Prakash, the Chief Operating Officer of Vuclip, which conducted the Global Video Insights (GVI) 2015 survey.
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Besides the OTT service preferences of Malaysian consumers, the survey also polled their video consumption habits and device preferences.
Laptops and PCs were the go-to devices for Malaysians to view video content with 45 per cent of respondents choosing them. Smartphones (23 per cent), televisions (23 per cent) and tablets (9 per cent) followed behind. Half of all respondents stated that they view videos on laptops or PCs and smartphones daily.
The type of video content also influences the choice of viewing device. For short-form content with a run time of less than 10 minutes, 84 per cent of respondents opted for mobile devices.
For long-form content, 93 per cent and 71 per cent of respondents opted for televisions and laptops respectively.
Video consumption behaviour
Wi-Fi is the preferred medium for Malaysians to access the Internet on mobile devices, with 43 per cent of them using it over 3G (32 per cent) and 4G (22 per cent) connections.
Viewing is mainly done at home (80 per cent) or where there is free Wi-Fi (50 per cent).
Key concerns relating to smartphone video consumption in Malaysia are slow download speeds or buffering (56 per cent), high data consumption (56 per cent) and battery drainage (47 per cent).
The 500 respondents in Malaysia were a part of a total 4,600 in 10 countries who took part in the GVI 2015 survey. Participants were Internet users aged 18 to 35 who viewed videos on their smartphones at least once a month.
The 10 participating countries are Malaysia, India, Thailand, the United Arab Emirates, the Philippines, Indonesia, the United States, the United Kingdom, Singapore and Australia.
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