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The survey conducted by diploma students also found that Singapore youth are drawn to the privacy of online shopping

The survey on Singapore youth’s online shopping habits was conducted by students from Singapore Polytechnic’s Diploma in Media and Communication, seen here with their lecturer, Clarice Sim (first from left). (Image Credit: Singapore Polytechnic)

Male youth are spending more on online shopping than their female counterparts, according to a survey done by Singapore Polytechnic (SP) students.

The survey, whose findings were presented at a press conference today, revealed that 50.6 per cent of male respondents spend more than US$70 (S$100) per month on online purchases. In comparison, only 41.3 per cent of females said they did so.

The inclination of male youth to spend more shopping online is despite the fact that the survey found more female respondents who browse for products and services online daily – 20.4 per cent of them compared to 14.5 per cent of males.

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A total of 816 youth between the ages of 15 and 35 were interviewed for the survey. The number comprised 416 females and 400 males. The survey was conducted by SP’s Diploma in Media and Communication (DMC) students, who collected data via face-to-face street interviews.

“These results will be useful to marketers because there are few localised surveys targetting Singapore youth. This debunks the myth that women shop and spend more than men. Perhaps marketers can target male online shoppers now that we know that they spend more than females,” said Elizabeth Foo, a second-year DMC student.

The survey also found that Singapore youth shop online to keep their shopping habits private. Among the respondents, 59.5 per cent indicated that they shop online to purchase items without their friends or family members knowing while 57.9 per cent do so to keep their identities private.

An infographic summarising the survey’s findings is below:

Image Credit: Shutterstock

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