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This investment will enable the firm to scale operations and build logistics technology for on-demand delivery services and express e-commerce
In an exclusive interview with the Tribune last year, Nashit Iqbal, Founder and CEO of Pakistan-based on-demand delivery service Delivery ChaCha, shared that his growth trajectory was fixated on “partnering with major e-commerce businesses to multiply customer base.”
Today HSN Ventures has announced a strategic investment in Delivery ChaCha. This investment will enable the firm to scale operations and build logistics technology for on-demand delivery services and express e-commerce.
The strategic move is a form of horizontal integration, wherein various components of the value chain between demand and supply are made more efficient. In light of this, HSN Ventures represents expertise in customer acquisition and experience in Pakistan-based e-commerce, while Delivery ChaCha represents the expertise, experience and network to deliver anything from food items to movie tickets and medical reports — all within 60-90 minutes.
Iqbal said: “We are extremely excited about working with HSN Ventures to solve last-mile delivery challenges. This collaboration will bring us immense exposure and opportunity for growth as well as contribute to the emerging e-commerce industry at large.”
Similar moves in the past include Leopards Courier’s acquisition of StyleShop in April 2014. Salik Gadit, Founder of StyleShop, has since moved on to lead e-commerce channel development at BlueEx, Pakistan’s first COD service. In April 2015, ArpaTech Ventures had acquired Forrun, in a move to support its existing and upcoming e-commerce ventures like TazaMart and Jambo.
Earlier this year, TCS launched Yayvo and hired DYL Venture’s Adam Dawood to lead the day-to-day while Salman Hassan of TCS E-Comm oversees big picture deals.
In the past four years, local and international players have convened upon Pakistan to tap into its e-commerce potential, which is now estimated at US$60 million, and is growing at a compound annual growth rate of over 100 per cent. Industry experts believe that this trend will continue and estimate the industry to be approximately US$1 billion by the year 2020.
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