According to a recent report published by Niko Partners, the biggest PC, online and mobile gaming market in the region is Vietnam, with Thailand coming in second
PC online and mobile games revenue in Southeast Asia is projected to hit US$2.4 billion by 2019, says a recent report published by Asian games market intelligence firm Niko Partners.
The report noted that PC online games revenue and mobile games revenue will reach US$1.3 billion and US$1.1 billion respectively by 2019.
Aptly titled ‘2015 Southeast Asian Games Market Report’, the 96-page paper studies mobile and PC gaming trends in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam from 2014 to 2019.
Niko Partners surveyed about 8400 gamers in the aforementioned six countries, and said that most of these individuals surveyed were “young, male hardcore enthusiasts who play client-based PC online games”. The firm also conducted interviews with executives at Southeast Asian online games companies, payment companies and other relevant stakeholders.
Lisa Hanson, Managing Partner, Niko Partners said, “The Southeast Asian games market is making a quick turn toward mobile games and that is where most of the growth will come from.”
Currently, there are more mobile gamers than PC online gamers in the region. Niko Partners predicts that there will be 400 million mobile gamers and 214 million PC online gamers, although most of these PC online gamers will also be gaming on their smartphones.
Hanson added, “However, PC online games remain important and will generate more revenue annually than mobile games, especially massively online battle arena (MOBA) games, shooters, and other strategy games.”
She continued that the competitive e-sports games and tournaments are driving growth on PC, and will do so on mobile as well.
In terms of market size, the biggest market for gaming in Southeast Asia is Vietnam, with Thailand following close behind, and Indonesia has the greatest potential for growth.
The report also found that in 2015, Malaysia had the highest percentage of Internet users who were also online gamers at 78 per cent.
For those interested in knowing about the market share estimates for online game operators in each of those six countries, gamer survey results, forecasts and more analysis, you can purchase the report via Niko Partners’ research store.
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