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TargetingMantra builds products for enhancing customer buying journey and increasing conversion rates through intuitive product discovery, recommendations and channel selection

India’s second largest e-commerce company Snapdeal has acquired TargetingMantra, a startup providing a unified platform to manage customer lifecycle through personalisation.

At Snapdeal, TargetingMantra’s team will further the on-going initiative to build the ‘customer experience engine’ which will personalise shopping experiences for customers.

Speaking about this acquisition, Rohit Bansal, Co-founder, Snapdeal, said, “Personalisation is a key piece which helps consumers discover and transact in a fast, frictionless and intuitive manner. The Targeting Mantra team comes with valuable experience in driving superior customer experience through machine learning. We are thrilled to have them join us on our journey towards achieving 20 million daily transacting users by 2020.”

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Founded in March 2013 by Saurabh Nangia and Rahul Singh, TargetingMantra provides a unified platform to manage customer life cycle through personalisation, targeting and Big Data analytics. It specialises in building products for enhancing customer buying journey and increasing conversion rates through intuitive product discovery, recommendations and channel selection.

The startup has offices in Palo Alto and Gurgaon.

Snapdeal was started in February 2010 by Kunal Bahl and Bansal. The online shop lists over 30 million products across 800-plus diverse categories from over 125,000 regional, national, and international brands and retailers. It has partnered with 300,000 sellers, and delivers to 6,000-plus cities and towns in India.

In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay, Premji Invest, Intel Capital, Bessemer Venture Partners and Ratan Tata.

The post Personalisation is the new mantra: Snapdeal acquires TargetingMantra to help you shop in an intuitive manner appeared first on e27.

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