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PlaySimple’s titles GuessUp and WordTrek claim to have garnered over 10 million downloads on Android and iOS till date

SAIF Partners, a leading venture capital firm with operations in India and China, along with IDG Ventures, have announced a Series A funding deal worth US$4 million in PlaySimple, a mobile social gaming company in India.

The startup plans to infuse the fresh funds into team expansion and developing new mobile titles that are targeted at global audiences across various casual gaming genres.

Early last year, PlaySimple had raised a total of US$500,000 in seed round from IDG Ventures. The startup was part of this year’s Google Launchpad Accelerator Program.

The mobile social gaming company was incepted in 2014 by Siddharth Jain, Preeti Reddy, Suraj Nalin and Siddhanth Jain. PlaySimple develops engaging mobile games in the trivia, word and puzzle categories. Till date, PlaySimple has released two games, GuessUp and WordTrek, which have garnered over 10 million downloads on Android and iOS.

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Siddharth Jain, Co-founder at PlaySimple, said, “PlaySimple makes highly addictive games for the global casual gaming audience. Our rigorous data-driven approach has delivered strong results so far, and has the potential to make us a dominant player in the global casual gaming space. We’ve grown fast so far with a small but a sharp team; we’re actively recruiting top-notch talent across engineering, design, analytics and product management functions to fuel our growth over the next couple of years.”

Mayank Khanduja, Principal at SAIF Partners, said, “Gaming is a huge market internationally and a very competitive one. We have known the PlaySimple team for over a year and have been amazed by the growth they have got in a very short period of time. Their approach is quite unique and we have a high confidence in their success.”

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Karthik Prabhakar, Director and Head (Fundraising) at IDG Ventures India, said, “Although gaming is considered be a hit-and-miss business, PlaySimple’s formula on building games and their highly data driven/analytical approach have allowed them to be successful. We believe that PlaySimple will emerge as one of the big product companies outside India. IDGVI has increased the investment in the company and will be working with them very closely to scale their business.”

Bangalore-based Moonfrog Labs is another startup in the mobile gaming segment that had last year secured US$15 million in fresh funding from Tiger Global and existing investor Sequoia Capital.

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