The hype train killed the launch
Yesterday, e27 cited a credible TechCrunch report stating that Niantic‘s AR game Pokémon Go was slated for lift off in Japan today. However, Japanese fans who took the day off work will regret the decision: its launch has been cancelled, according to TechCrunch.
The story behind the decision is that details of the launch were not even supposed to be made official; it came from a leak from McDonald Japan, the game’s sponsor, which was due to turn 3,000 McDonald outlets into Pokémon Go gyms — places where players can acquire items and battle with one another.
The leak found its way to a Japanese Internet forum 2ch and image site Imgur. The launch was to take place this morning; then it was pushed back to the afternoon; then finally, cancelled, for now. TechCrunch’s sources said there were concerns the servers would overload because of the overhype surrounding it.
According to newswire Nikkei, a new launch date for Japan is expected to be announced by this week.
Image Credit: OLM, Inc.
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