#Asia Printerous gets US$1.4M pre-Series A to win over Indonesia’s US$9.1B printing market


Currently focussing on its home market Indonesia, Printerous also has long-term goal to expand into the Southeast Asian region

Kevin Osmond, CEO and Co-Founder, Printerous

Indonesian online printing platform Printerous today announced that it has raised a US$1.4 million pre-Series A round led by Golden Gate Ventures, with participation from Sovereign’s Capital and Gunung Sewu Kencana.

Founded in 2012, Printerous connects potential customers to printing shops that offer various printing services for both businesses and individuals. It accepts custom design projects for products such as business cards, office stationery, marketing materials, clothing items, packaging, and merchandises.

CEO and co-founder Kevin Osmond believes that the startup’s technology can help make printing more convenient and accessible for small businesses, cutting through a process which he dubbed as a “hassle”.

“Printerous’ business model is based on facilitating full capacity utilisation at print companies, which generates more revenue for print providers and helps buyers get cheaper deals. The platform features the right offerings to meet most print product needs. Design and formatting aids are provided as well, which also makes things easier for less expert buyers. Customers can also find the best price coupled with the fastest delivery for their order via the platform,” he explained in a press statement.

In 2015, Printerous has raised funding from RMKB Ventures and members of the Tahir family, who owns the Mayapada Group. The startup has also received angel investments from individuals such as KapanLagi Network CEO Steve Christian.

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Printing, the billion dollar industry

Printerous was founded by Osmond, Christian Soeseno Boenarso, and David Soong.

Osmond is a serial tech entrepreneur who co-founded online travel agent Tiket.com and had his exit through social network platform Bouncity, while Boenarso is the Head of Marketing and Digital Printing at Subur Printing Group, one of the largest printing shop chain in the country.

As for Soong, he owns AXIOO Photography and is a shareholder at F&B giant Boga Group and wedding marketplace Bridestory.

The startup claimed to have secured “more than” 22,000 customers and 1,100 companies on board, and has offices in Jakarta (sales and marketing team) and Jogjakarta (design and tech team).

Printerous plans to use the new funding for customer acquisition and retention. It is also setting up long-term goal of expanding into the Southeast Asian market, though several studies revealed that Indonesia remains the biggest market for printing industry in the region.

According to The Economist Intelligence Unit, the Indonesian printing industry is forecasted to grow into US$9.1 billion in 2017.

Image Credit: Printerous

The post Printerous gets US$1.4M pre-Series A to win over Indonesia’s US$9.1B printing market appeared first on e27.

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