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The judges were impressed by its value proposition and believed it is the offer such services in the Indonesian market

Property marketplace NataProperty has won this year’s TOP 100 Startup Search: Indonesia qualifiers.

It has an Integrated Property Management System which  connects developers, customers and property agents.

For developers, the system provides them with an agent management system, online marketing & promotional tools, a bigger sales channel, and an integrated payment management system.

Property agents can leverage it to manage leads, sales commission, achieve a large sales coverage, and access real time data units as well as utilise advanced marketing tools such as reserved bookings.

Customers will be able to properties online, receive sales discount, take a virtual tour of the properties, access sales support and choose from a pool of recommended sales agent, as well as request for site visits.

The event was held at the Echelon Indonesia 2016, which was supported by BEKRAF, at the Kartika Expo Centre, Balai Kartini Jakarta.

NataProperty was competing against seven other startups that spread across several verticals including SaaS, logistics, and e-payment solutions. They include:

1. Porter – B2B on-demand logistics solutions
2. KliknKlin – on-demand laundry service for consumers and businesses
3. Kioson – digital payments solution for brick-and-mortar retailers
4. GOUP – employee engagement platform
5. yonk.io – cashflow app for companies
6. Veboo – on-demand vehicle rental service for large scale logistics
7. Prvialet – on-demand valet service

The competition was presided over five industry veterans within Indonesia’ startup ecosystem. They were:

1. Geraldine Oetama, Executive Director, Skystar Ventures
2. Gary Khoeng, Investment Manager, Convergence Ventures
3. Aryo Ariotedjo, Managing Partner, Grupara
4. Dondi Hananto, Founder, Kinara Indonesia
5. Jeff Quigley, Southeast Asia, Fenox VC

Overall, the pitching was a mixed bag. The judges felt that some ideas were too early. Some are tackling existing problems but still need to do more research on their market and business model.

Also Read: Let Echelon Asia take you through 4 stages of success

NataProperty , however, is coming in at just the right time, and with the right model.

“They are tackling a very clear problem — the property market in Indonesia. It is also interesting that they have various revenue streams, which is helpful in a early stage startup stage environment,” said Oetama

“What they are doing now – there is no other local player on the top of our head. So there is a lot of space and room for to grow this. They also have on boarded properties, which shows that their business model is validated,” said Oetama.

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