#Asia Segnel Ventures co-invests in Pokkt’s US$5M funding round


The app monetisation platform will use the money to ramp up team, and improve its technology and product


Pokkt.com, a mobile video advertising and app monetisation platform for app developers and publishers with operations in India and Southeast Asia, has raised US$5 million in a new round of financing, says an Economic Times report.

The funding came from Singapore VC Segnel Ventures, with participation from Japanese angel investor Shinji Kimura and Sundar Chanrai. Existing investors also participated.

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The capital will be used to improve its technology and product, as well as to ramp up the team, with an aim to grow revenues in India and Southeast Asia.

In July last year, Pokkt secured US$2.5 million from Jafco Asia, SingTel Innov8, Jungle Ventures and serial entrepreneur K Ganesh.

Pokkt was founded in July 2012 by Rohit Sharma, former CEO (digital business) of Reliance ADA, along with Vaibhav Odhekar and Sharad Ingule.

pokkt_connectPokkt (pronounced as pocket) helps game and app developers and publishers increase revenues by converting non-paying users into loyal transacting customers. It provides software development kits (SDKs) to them to solve the challenges of discovery and monetisation. The SDKs are available on Android, iOS and Windows platforms.

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For consumers who want to purchase digital content on the web or mobile, Pokkt provides an opportunity to do it for free by offering multiple alternative payment tools such as watching videos, subscribing to services, installing applications and participating in surveys.

On the other hand, advertisers get multiple engagement tools to reach out to millions of active users both on the web and mobile. The firm also runs Pocket Money to help app developers acquire customers in a targeted way.

The company is currently working with more than 150 game developers across India, Indonesia, Thailand, Philippines and Vietnam. The names include Nazara Technologies, Rovio, Reliance Games, Octro and Disney. It is also working with prominent brands such as Coca-Cola, Honda, Samsung, Lenovo, Flipkart, Snapdeal and Airtel.

Pokkt has offices in Delhi, Mumbai, Bangalore, Bangkok, Singapore and Jakarta.

Image Credit: watcharakun/Shutterstock

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