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What key metrics to successful campaigns keep an eye on? What is a typical budget? This infographic answers these questions

These days, if a company is not marketing on social media it is getting left in the dust by the competition. Even if the strategy is just to build a contact page or ‘about us’ profile on Facebook, it makes a big difference when potential customers are searching for the startup.

However, like most forms of advertising, being successful on social media is more of an art than a science — with rules, norms and trends constantly changing.

So, what is a startup to do? Well, the following infographic courtesy of Kol Limited, offers some insights into how to build an interesting, creative and effective social media presence.

And while the infographic was tailored for a European audience, we believe the lessons can be transferred to Asia.

The post Shhhh! Here are some secrets to help your Social Media campaign stand out appeared first on e27.

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