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Singaporeans spend a whole minute longer on any given app than the global average

Berlin-based mobile app analytics company adjust, which announced the official opening of its Singapore office today, has released a Q1 2016 benchmark report on mobile app usage globally – with a focus on the Singapore market.

Using a business intelligence platform, the report identifies mobile app user behaviour in real time including advertising to app installation conversion rates, quantity of in-app purchases, or even when a user is most likely to uninstall the app.

Among all the countries surveyed, Singapore stands out with the heaviest app usage.

The average Singapore mobile user opens an app 2.05 times per day, compared to the global average of 1.71 times.

The app retention rate — user who return to the app after 14 per cent — is at 10.87 per cent, which is higher than the global median of 8.82 per cent.

Also Read: How to start an app business in 7 steps: A Beginner’s Guide

The most illuminating statistic was the time spent on each app: Singaporean users on average spend 2.37 minutes on one app in each session, far longer than the global average of  1.79 minutes.

Among the app companies in Singapore surveyed include food delivery service FoodPanda and WiFi sharing platform WiFi Master Key.

“Singapore is a hub to South East Asia and plays a key role in our strategy to help educate mobile marketers on the need for a solid mobile app-attribution and analytics solution,” said John Sardelic, Managing Director AU/NZ & SEA of adjust. “By having a local person on ground, we are committed to helping local brands, agencies and mobile marketers get the most of their mobile marketing budgets – not only in Singapore but across the entire SEA region.”

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