#Asia Singtel announces tie-up with polytechnics to help F&B businesses go digital


This partnership augments its 99% SME initiative, which aims to boost local businesses digital readiness through a suite of resource packages

Singtel has announced a new initiative with the two Singapore-based polytechnics — Nanyang Polytechnic (NYP) and Singapore Polytechnic (SP) — in Singapore to help F&B and retail businesses go digital.

First, it will collaborate with the NYP – Singapore Institute of Retail Studies (SIRS) to help these SMEs hire digital professionals who will offer their expertise in e-commerce, retail analytics and digital marketing solutions such as SEO and Search Engine Marketing.

These digital professionals will comprise of professionals, managers, executives and technicians (PMETs) who have been re-skilled.

SMEs which sign up for this scheme will be able to claim up to 90 per cent in government subsidies.

In addition, they can also seek additional support on social media marketing, online merchandising and analysis of online consumers from students and lecturers at the NYP’s Customer Experience and Analytics Centre.

Also Read: Singtel’s digital ad subsidiary Amobee acquires US-based adtech firm Turn for US$310M

Next, Singtel will work with an integrated team of business, IT and communication students from SP to help F&B owners showcase their offerings on the 99% SME website — a portal set up by DBS and Singtel in 2015 which provides digital tools and resources to SMEs to boost productivity.

Additionally, the SP students will help these businesses adopt Singtel’s Connected Restaurant solution. This solution offers an online reservation and pick up service.

SP students will also offer recommendations and develop a suite of solutions to boost businesses’ products and digital and marketing capabilities.

“Through the 99% SME movement, our collaboration with Nanyang Polytechnic
and the Singapore Institute of Retail Studies are three-fold. First, it helps SMEs improve productivity, reduce costs, gain new revenue and scale their businesses,” said Andrew Lim, Managing Director, Business Group, Group Enterprise at Singtel, in an official press statement.

“Second, PMETs are being re-skilled and re-employed while using their skills to help SMEs in their digital journey. Third, the students will acquire deep skills and develop entrepreneurial spirit, which prime them for their career development in the digital field.”

Last week, Singtel and Lazada announced the launch of 99% SME e-marketplace – a dedicated portal hosted on Lazada Singapore’s website for SMEs to advertise their offerings and tap on a wider online customer base.

Image Credit: Singtel


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