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It wants to expand its social e-commerce offerings and capture a slice of Southeast Asia’s e-commerce pie

ASX-listed Singapore-based social entertainment platform migme has announced the launch of the of its social e-commerce migshop store.

migshop will offer curated items from major Southeast Asian e-commerce platform Lazada and India-based online marketplace Snapdeal.

The store will only be accessible to users from Thailand and India for now, but plans to expand to Philippines and other markets in the region are in the works.

Along with the acquisition of Sold.sg (pay-to-bid business) in 2015 and Shopdeca (business-to-consumer ecommerce retailer) in April 2016, the launch of this new platform is expected to give migme’s social e-commerce presence a generous boost.

““The social key influencers framework plays a leading role in driving online shopping and purchasing behaviour and this has contributed to the rise of this business model in other Asian markets. Companies such as Mogujie and Meilishuo in China, which have a combined value of $US3 billion, have had great success in this area. We are confident we can replicate this strategy in our key markets, where there are similar dynamics,” said migme CEO Steven Goh.

The launch of migshop is the latest in migme’s string of partnership integrations.

Earlier this year, migme integrated Meitu’s BeautyPlus and MakeUpPlus apps, CricBattle Inc’s fantasy cricket sports platform, LoveByte’s MiniMe Avatar Maker and Agate Jogja’s Zombie Lava Shooter into its platform.

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