#Asia Startup that transforms your social media posts into a personalised book in under 60 seconds gets funding


My Social Book captures events and memories posted on your Facebook and Instagram timelines into a physical book

My Social Book

Singapore-based private equity firm Hera Capital has invested an undisclosed equity investment in My Social Book, a startup that transforms user content posted on social networks into personalised products in under 60 seconds.

This funding will allow My Social Book to accelerate its growth, develop new products and enter new markets in Asia.

“There are 1 billion active Internet users in Asia, with e-commerce spend surpassing US$200 billion in 2015. Hera Capital’s presence in Asia and value-add investment approach will be extremely useful to grasp the phenomenal growth potential available in this part of the world,” My Social Book Founder Nicolas Cazagou said.

Founded in 2011, My Social Book has developed a technology that enables users to create a personalised book from their social media activities in an automated and friendly manner. The platform captures events and memories on the user’s timeline into a physical book. The book is then printed and directly shipped to the user.

My Social Book’s products are sold in 10 languages, manufactured in three continents and distributed globally. Its branded products are mainly sold in the US, Europe, and Australia.

The company is now planning to expand further within the Asia Pacific region.

Hera Capital invests in fast-growing SMEs with a focus on Southeast Asia. It focuses on the consumer retail, media and digital sectors with investments ranging from US$1 million to US$10 million per company.

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