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Making a name in a market dominated by big players is one of the greatest challenges for startups. It doesn’t matter how innovative your product is. It’s difficult for your company to grow if nobody knows of its existence.

Wondering what’s the best way to gain exposure for your business? Marketers say face-to-face events are the way to go. It was ranked as the most effective marketing tool for the sixth consecutive year, and it’s not hard to understand why.

Events let you connect with your real customers. Each conversation gives you the opportunity to raise awareness of your brand. You also get to answer product queries, learn about what people love and things that may need improvements. These are valuable information and can later be used to build a better product.

Showcase and be noticed

For tech startups, showcasing at an industry conference is one of the best ways to get the word out about your company. Where else can you gather all the greatest minds in tech, innovators, press and investors? These are the people who could help take your company to the next level. Get noticed and it can mean instant exposure and a giant leap forward for your company.

After his sobering talk at Tech in Asia Jakarta 2016, we interviewed Khailee Ng, Managing Partner of 500 Startups. Khailee revealed that he has funded companies he came across in exhibition booths. He also hinted that startup exhibitions are “where a lot of the deals can happen.”

It’s more than an exhibition

One of our conference highlights is an extensive showcase of startups at Bootstrap Alley. Happening on May 17 & 18, 280 budding startups will display their products to over 5,000 tech fans who will be attending Tech in Asia Singapore 2017.

Bootstrap Alley is more than just an exhibition. It’s an opportunity for you to increase the reach of your idea, connect with peers and industry experts, meet potential customers, partners, as well as investors.

You’re invited to the party!

Applications for Bootstrap Alley are now open. If you’re a startup with less than US$1.5 million in external funds raised and have a working prototype, we would love to have you join us. Startups with mockups are welcome too, but priority will be given to those with a working product.

Each Bootstrap Alley package comes with a one-day booth and two passes. If you apply by January 27, you can get your booth at 30 percent off! Slots fill up really fast, so register now to secure your spot.

Not ready for Bootstrap Alley but still want in on all the action? Fret not. Conference passes are going at an early bird discount rate – two passes for the price of one! Register your interest before January 13, 2359 (GMT +8) to get your tickets.

This post Startups, start your year right by exhibiting at TIA Singapore 2017’s Bootstrap Alley appeared first on Tech in Asia.

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