Appier is an AI company that helps marketers make data-driven business decisions about multi-screen behavior
Appier, a Taiwanese artificial intelligence (AI) company that helps businesses adapt to the multi-screen era, announced today it has raised and additional US$19.5 million in its Series B fundraising efforts — bringing the total amount raised in the round to US$42.5 million.
Investors included the Temasek-subsidiary investment firm Pavilion Capital International as well as WI Harper Group, FirstFloor Capital, and Qualgro.
The money will be used to financed the development of Appier’s AI-powered technology, support hiring and pursue international expansion in Asia.
Appier is a company that uses AI technology to analyse how people interact with multiple screens at one time.
Think about it, most people these days are checking Facebook, answering emails or live-tweeting their reactions while watching TV on Netflix. According to an Appier report released in April, this tendency is especially prevalent in Asia — with over half the region owning three or more devices.
Appier is built around providing marketing teams with insights about this behavior to help them make informed decisions — including the ability to leverage predictive analytics.
The company also announced today the pilot launch of its Axion Platform in Taiwan, Japan and Singapore. Axiom is a platform which Appier says marks a major step towards the development of AI-powered business intelligence tools.
“Businesses today have to make decisions and operate in an increasingly complex, fast-paced and interconnected online and offline environment. Artificial intelligence is the best approach to resolve the complex questions affecting businesses at scale,” said Appier Co-founder and CEO Chih-han Yu in a statement.
One of the important services Appier provides is to help companies sift through an ocean of data. Data is amazing for making smart, informed, decisions — but finding the useful data requires both technology and an employee trained in data analytics.
Appier is hoping to solve this pain point.
“Making data actionable is a huge problem for businesses today. Since its founding in 2012, Appier has helped brands across Asia make sense of their consumer and their varying journeys across devices,” said Nizar Ali, a Managing Director from FirstFloor Capital.
Appier is an Asian-focussed company that claims over 500 clients from all across the region — including Grab, Naruko and Taj Hotels Resorts and Palaces.
In total, Appier has raised US$49.5 in funding.
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