#Asia Taiwan’s Appier raises fresh funds, brings total Series B round to US$42.5 million


Appier is an AI company that helps marketers make data-driven business decisions about multi-screen behavior


Appier CEO and co-founder Chih-Han Yu

Appier, a Taiwanese artificial intelligence (AI) company that helps businesses adapt to the multi-screen era, announced today it has raised and additional US$19.5 million in its Series B fundraising efforts — bringing the total amount raised in the round to US$42.5 million.

Investors included the Temasek-subsidiary investment firm Pavilion Capital International as well as WI Harper Group, FirstFloor Capital, and Qualgro.

The money will be used to financed the development of Appier’s AI-powered technology, support hiring and pursue international expansion in Asia.

Appier is a company that uses AI technology to analyse how people interact with multiple screens at one time.

Think about it, most people these days are checking Facebook, answering emails or live-tweeting their reactions while watching TV on Netflix. According to an Appier report released in April, this tendency is especially prevalent in Asia — with over half the region owning three or more devices.

Appier is built around providing marketing teams with insights about this behavior to help them make informed decisions — including the ability to leverage predictive analytics.

The company also announced today the pilot launch of its Axion Platform in Taiwan, Japan and Singapore. Axiom is a platform which Appier says marks a major step towards the development of AI-powered business intelligence tools.

“Businesses today have to make decisions and operate in an increasingly complex, fast-paced and interconnected online and offline environment. Artificial intelligence is the best approach to resolve the complex questions affecting businesses at scale,” said Appier Co-founder and CEO Chih-han Yu in a statement.

Also Read: IndiaLends that aims to provide quick access to cheaper loan products raises US$4M Series A

One of the important services Appier provides is to help companies sift through an ocean of data. Data is amazing for making smart, informed, decisions — but finding the useful data requires both technology and an employee trained in data analytics.

Appier is hoping to solve this pain point.

“Making data actionable is a huge problem for businesses today. Since its founding in 2012, Appier has helped brands across Asia make sense of their consumer and their varying journeys across devices,” said Nizar Ali, a Managing Director from FirstFloor Capital.

Also Read: Leave aside unicorns and cockroaches — become a business first

Appier is an Asian-focussed company that claims over 500 clients from all across the region — including Grab, Naruko and Taj Hotels Resorts and Palaces.

In total, Appier has raised US$49.5 in funding.

The post Taiwan’s Appier raises fresh funds, brings total Series B round to US$42.5 million appeared first on e27.

from e27 http://ift.tt/2g9cmmx

Ce contenu a été publié dans #Asia par Startup365. Mettez-le en favori avec son permalien.

A propos Startup365

Chaque jour nous vous présenterons une nouvelle Startup française ! Notre pays regorge de talents et d'entrepreneurs brillants ! Alors partons à la découverte des meilleures startup françaises ! Certaines d'entre elles sont dans une étape essentielle dans la vie d'une startup : la recherche de financement, notamment par le financement participatif (ou crowdfunding en anglais). Alors participez à cette grande aventure en leur faisant une petite donation ! Les startups françaises ont besoin de vous !