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The startup helps enterprises manage everything they do on social, from listening to planning, publishing, engagement and analytics

Sprinklr, a social media management startup headquartered in New York, has secured US$105 million in fresh funding, led by Singapore-based VC firm Temasek, at US$1.8 billion valuation.

Wellington Management Company and EDBI (the corporate investment arm of the Singapore Economic Development Board), along with Sprinklr’s existing investors, also participated in the round.

This round brings Sprinklr’s total funding raised till date to US$239 million.

Started in 2015, Sprinklr is a social technology company that helps enterprises manage everything they do on social — from listening to planning, publishing, engagement and analytics — across various departments such as marketing, customer care and sales.

Sprinklr claims to be powering more than four billion social connections to help enterprises reorient its business around the customer in the age of digital transformation. It has partnered with more than 1,200 brands, including Nike, McDonald’s, Microsoft, P&G, Samsung.

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Since the beginning of 2015, Sprinklr has expanded its global reach to Brazil, Japan, and the United Arab Emirates, adding to its existing international operations in the UK, France, Germany, India, and Canada.

Over the course of 2015, Sprinklr claims it has generated US$100 million in annual revenues.

The company is operating in 150-plus countries with 1,200 employees worldwide.

“Modern businesses are expected to have millions of conversations simultaneously and at the speed of social, as they flow across dozens of different channels and in and out of traditionally disconnected departments. This complex new reality requires a new class of enterprise software that goes far beyond the customer relationship management systems and legacy enterprise technologies that were designed for a siloed, structured world,” said Ragy Thomas, CEO and Founder of Sprinklr.

“With departments like marketing and customer care migrating to social and working together on the same platform for the first time, Sprinklr is quickly becoming the underlying infrastructure for the world’s largest brands to unify their front office and create real, human relationships with each one of their customers,” Thomas added.

In a short span of time, Sprinklr also acquired there companies — social visualisation platform Postano, audience segmentation and management platform Booshaka, and location-specific text analytics software NewBrand.

The post Temasek, EDBI co-invest in social media management startup Sprinklr’s US$105M funding appeared first on e27.

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