#Asia This Asia-based startup has just teamed up with three major Hollywood studios

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Mobile games company Fifth journey is riding into tinseltown to ink a deal with MGM, Universal Pictures, and Lionsgate

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What do the movie studios that brought you The Hunger Games: Mockingjay, The Hobbit trilogy, and Jurassic World have in common? Well, besides producing CGI-laden blockbuster films, they are striking an alliance with a Hong Kong-based mobile games startup.

Yes, you heard that right – Fifth Journey has just announced a strategic partnership with Universal Pictures, Lionsgate (NYSE: LGF) and Metro-Goldwyn-Mayer Studios (MGM).

In this partnership, Hollywood-focussed mobile entertainment company will work with these studios to develop develop mobile games, interactive entertainment and virtual reality content for the global market. Fifth Journey will also explore ways to “incorporate movie ticket sales, merchandise e-commerce, and stream films, TV and other content alongside an interactive game feature to deepen fans’ experiences,” said an official press release.

Also Read: Tencent rides out economy woes with growth in mobile games and ads

Founded by Eric Tan, a former executive with Universal Pictures and Gameloft, and Craig Derrick, an award-winning executive producer previously with LucasArts and TinyCo, the company has developed interactive content for major Hollywood franchises such as Star Wars, Spiderman, Batman, The Dark Knight, Iron Man, Thor, Captain America, Minions, Ice Age, Finding Nemo, Shrek and others.

At Gameloft, Tan oversaw the publishing of a slate of Marvel and other movie-based games for the Chinese market. According to an official press release, Gameloft’s “Despicable Me: Minion Rush” was the only Hollywood mobile game to rank in China’s all-time Top 10 downloads chart.

In August 2015, Fifth Journey closed a US$$2 million seed round. In that same period, it teamed up with Lionsgate and Millennium Films to develop a mobile game for the testosterone-overloaded “The Expendables” franchise.

Image Credit: logoboom/Shutterstock

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