#Asia This gamified learning platform just got funding to help companies reduce attrition rate

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Knolskape develops immersive and real life-like learning journeys, virtual assessment centres and mobile products for organisations to on-board, train, assess and engage talent

The Knolskape team

The Knolskape team

Gamification is the way forward for companies to engage customers and reduce churn rate. Organisations use gamifications solutions to improve user engagement, productivity, learning, employee recruitment and evaluation.

Knolskape is one such company that uses gamifications and simulation products to help organisations attract, grow and retain talent. Knolskape has just secured an undisclosed sum in Series A round of funding from leading VC firm Inventus Capital Partners and human resource-focussed The HR Fund.

The investment will be used for international expansion, product innovation and building out global partnerships.

Started in 2008, Knolskape is focusing on talent transformation by offering experiential learning products. It develops engaging, immersive and real life-like learning journeys, virtual assessment centres and mobile products for organisations to on-board, train, assess and engage talent.

With a presence in Singapore and India, Knolskape over 125 clients across the globe, that include Fortune 500 companies, top 10 B-schools and leading HR consulting/training companies.

“Today, with the increase in millennial population in corporates, there is huge challenge to engage the workforce. Moreover with the millennial generation set to occupy half of the global workforce (by 2020), HR has realised an immediate need for engaging youngsters. Thus, ‘micro-learning’ or bite-sized lessons in the form of games are a new trend catching up in India,” said Rajiv Jayaraman, Founder and CEO of Knolskape:

“According to Gartner, the global market for gamification solutions will be roughly at US$5.5 billion by end of 2018. Already, global corporations have used it in areas such as customer engagement, loyalty programmes, sales, and are extending it to their internal operations and employees. In India, adoption is often hindered by conventionally ingrained attitudes towards use of such tools at the workplace. But of late, gamification is being adopted by various corporates to engage the younger workforce,” said Utkarsh Joshi, Principal, The HR Fund.

The post This gamified learning platform just got funding to help companies reduce attrition rate appeared first on e27.

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