#Asia This hyperlocal social network for millennials aims to one-up Facebook, Snapchat


Photo credit: gstockstudio / 123RF.

Photo credit: gstockstudio / 123RF.

I attended college when Facebook was on the cusp of evolving from its school-and-workplace linked beginnings to a necessity for business. Because of that shift, I found myself censoring myself more and more on the site. I couldn’t say just anything on my mind like I had in the old days.

I took to a variety of group chat apps and online journal-type sites to express my thoughts. Still, that got spammy. I silenced conversations due to the excessive notifications and often had to be texted directly to be told about things. This was alright with me – I probably didn’t need to be at those events more than I needed to study for my exams.

There were plenty of people who did, though. School socialization marches on, and Pulse – a social network designed for students aged 14 to 22 – aims to be that social safe space (no parents, no teachers) of sorts for the up-and-coming generation. It’s landed US$500,000 in pre-series A funding from Saif Partners to hook students up with events and circles at their respective schools, as well as hyperlocal content in neighborhood hot spots in their city.

The startup raised US$200,000 seed funding a few months back from some Indian investors – including Rajan Anandan, Rajesh Sawhney, Anupam Mittal, Uday Shankar, Anand Chandrasekaran, and Amit Ranjan.

Currently present in 60 colleges in Delhi and a smattering of other communities – including one in Bangalore – the startup plans on using the funding to expand to at least 300 more universities in the following one-and-a-half months. Targeted locations include Pune, Bangalore, Mumbai, Chandigarh, Manipal, Chennai, and Hyderabad, in addition to some smaller cities in the future. The company will also put the money toward ramping up its technology team.

In 2013, LinkedIn acquired another Pulse, a Stanford student-founded mobile newsreader website with social networking features.

How to Pulse

Prakhar Khanduja, co-founder of Pulse. Photo credit: Pulse.

Prakhar Khanduja, co-founder of Pulse. Photo credit: Pulse.

I’m the first person to admit that Facebook knows creepily accurate things about me, but I’ve also had it show me ad after ad for adult diapers after I spent time working at a retirement agency. Pulse seeks to bypass larger social networks’ problems by providing relevant content.

It also might help stroke users’ egos a little more by showing them content that they’re more likely to watch. Livestream and video on the app can get an average of 400 to 500 views, co-founder Prakhar Khanduja shares. Prakhar and IIT-Roorkee grad Karthik Vidyanath launched Pulse last month after working with InstaLively, a previous livestreaming product that was ultimately unsuccessful. They now head up the startup’s team of about 20.

“We [society] are moving away from text,” Prakhar shares. “To be honest, I don’t like texting.”

Users can create a Pulse account by linking the Android app to their Facebook. People do have to hit an age requirement to use the app, and I ask if that works even if one has his or her age hidden on Facebook. “How many people actually hide their age on Facebook at that age?” Prakhar asks.

Pulse users will also have the option of keeping a post private to show to their “friends” (friending on Pulse works much like it does on Facebook or other social networking outlets), posting to a particular university group or locality, or making a post or video stream public across channels.

For those worried about stickers – don’t worry, the app’s got them and plans on making them available in a number of Indian languages. At the moment, the stickers are available in English, with a few Punjabi selections.

More socializing for your data

Prakhar did not reveal the number of active users but said that, of the over 10,000 app downloads, 40 percent of the user base posts content; and 30 percent of the user base currently posts content daily.

Mindful to how large bandwidth is a problem in India, Prakhar says the app uses a “tap-tap-tap experience” instead of Facebook’s or Instagram’s scroll-to-load model. That helps conserve data and compete with Snapchat, which is popular among the younger demographic but also can suck the life out of your data allowance.

“I don’t call it a success,” Prakhar says about the funding. “We continue to succeed, [and] we don’t have to worry about money anymore.”

This post This hyperlocal social network for millennials aims to one-up Facebook, Snapchat appeared first on Tech in Asia.

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