#Asia This IPL season, migme to capture Indian social media market using fantasy cricket


Ahead of the 2016 IPL cricket season, it has struck a partnership with draft-based fantasy sport platform for cricket, CricBattle

CricbattleIndia is a huge country made up of many diverse cultures and languages. But if there is one thing that binds them together, it is the national sport of cricket.

ASX-listed Singapore-based social entertainment platform migme is clearly well aware of that fact, and it yesterday announced a strategic partnership with fantasy cricket sports platform CricBattle Inc to integrate its services onto migme’s platform.

This launch will take place at the start of the 2016 Indian Premier League (IPL) cricket season on 9 April 2016.

The partnership will also involve a revenue sharing model. CricBattle players on migme will be able to pay for subscriptions and other in-game transactions using migme credits.

“CricBattle will pay migme a revenue-share based on the total purchased value of migme credits generated from users through the migme mobile and web platform,” said an official press release.

“migme will also receive a share of revenues generated via the IPL’s partnering with media, leagues and sports companies to deliver paid league sponsorships, advertisements and white label products within the migme platform,” it added.

Also Read: Building a football community in a cricket-crazy country

Founded in 2013, CricBattle is the only draft-based fantasy sport for cricket (similar to NFL fantasy) around the globe.

“As we continue our mission to make CricBattle the home of fantasy cricket, we truly believe that migme’s growing 32 million monthly active user base will create tremendous opportunity for us to expand our player base across the region, in particular throughout India and South Asia,” said CricBattle Founder and CEO Rakesh Desai in an official press statement.

In recent months, Migme has made several other strategic deals and partnership to boost its growth, including the signing of an MoU with leading China-based photo and video app developer Meitu.

The post This IPL season, migme to capture Indian social media market using fantasy cricket appeared first on e27.

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