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Public relations. The holy temple of fluff, schmooze, and dapper suits (sometimes).

Can an industry so dependent on relationships be turned over to the robotic likes of artificial intelligence, machine learning, natural language processing and more?

In this week’s live session, we sat down with Chris Chong to find out more about his data science-aided PR firm, SumoStory, its detractors, and where he thinks PR is headed in this golden age of technology.

See: Groupon Singapore founder is back, yet again, with a new startup

This post Video: Can PR ever be automated? appeared first on Tech in Asia.

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