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The startup uses sophisticated technologies such as Artificial Intelligence and Natural Language Processing to help enterprises make informed decisions

Einsights, a Singapore-headquartered B2B analytics startup that aims to “democratise data and simplify the corporate decision making process”, has bagged an undisclosed amount in funding from Wavemaker Partners, a cross-boarder VC firm with dual headquarters in Los Angeles and Singapore.

“What excites us the most about the Wavemaker Partners‘ investment is their amazing network,” said Sandeep Rao, CEO of Einsights. “Their connections will help us accelerate our channel strategy and growth in Asia and beyond.”

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Started in 2012, Einsights aims to help companies simplify their journey from data to decisions. The startup uses sophisticated technologies such as Artificial Intelligence and Natural Language Processing to help them make informed decisions.

The firm has offices in the US, Australia, the UK, Hong Kong, India and Vietnam, besides Singapore.

“Wavemaker Partners are pleased to business intelligence accessible to SMEs and help them benefit from it. We will work with enterprise businesses with clear insight into the markets they serve, enabling them to create real, sustainable value. Einsights was an easy fit,” said Paul Santos, Managing Partner at Wavemaker.

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Wavemaker is mainly looking for startups building disruptive enterprise products. It has been investing in Southeast Asian companies since 2012 and its portfolio companies include TradeGecko and Zumata. In the last quarter alone (Q3 2015), the VC firm has invested in seven startups.

It has achieved two successful exits this year, including Luxola (acquired by LVMH).

Image Credit: Bloomua/Shutterstock

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