E-commerce is no longer about being the only kid on the block, now companies need to make sure they have the coolest toys to attract users — and loyalty
As much as any shopaholic loves the e-commerce boom (come on, buying clothes, trying them on for an hour and then sending them back has to be one of the more fun trends to come about in awhile), it is far less personal than the traditional brick-and-mortar experience.
But, to keep shoppers, companies do need to add a little flare to their sites and build up the brand loyalty companies like Forever 21 have nailed — and used to grow its empire.
It may mean offering other forms of information besides just brand and sizing information. Maybe the site includes a news blog, or a poll on the latest fashion trends. The following To infographic courtesy of Syncline offers from clever and creative advice for e-commerce entrepreneurs.
Infographic courtesy of Syncline.
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