On the second and third week of Ramadan, online retailers can experience 128 per cent of sales uplift
The Islamic holy month is a big deal in Southeast Asian countries such as Indonesia, Malaysia, and Singapore – and not only in a spiritual context.
Internet users experience dramatic changes in how they use the platform on daily basis, and it provides plenty of opportunities for online businesses.
For example, as sales peaked in the second and third week of Ramadan, online retailers can experience 128 per cent of sales uplift and 75 per cent of visitors uplift during the period.
Performance marketing agency Criteo analysed over 15 million transactions from retailers based in the three countries on desktop, smartphone, and tablets during the Q2 and Q3 of 2015.
The result can be seen in the following infographic.
Image Credit: Sylwia Bartyzel on Unsplash
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