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During his tenure at Zalora, McGuire spearheaded its US$360M fund-raise from Rocket Internet, JP Morgan, Kinnevik, Summit Partners, etc.

Cooper McGuire, Co-founder and former CFO of Rocket Internet-backed fashion e-commerce portal Zalora, has quit the company to join Ensogo, an e-commerce company with operations in Southeast Asia and Hong Kong, as its Chief Operating Officer.

McGuire’s appointment underpins Ensogo’s accelerated move towards a focused mobile marketplace business, as per an official statement.

McGuire Co-founded Zalora in February 2012 and left the firm in January 2014. As per his LinkedIn profile, he joined Ensogo last month. During his career, he has held senior operational and financial roles in leading online retail businesses and investment banks. He has extensive experience in e-commerce, financial and technology industries, and specialises in building and scaling e-commerce businesses.

During his tenure at Zalora, McGuire spearheaded its successful US$360 million capital raising from global blue-chip investors, including Rocket Internet, JP Morgan Asset Management, Kinnevik, Access Industries and Summit Partners.

Cooper McGuire

“Cooper is a seasoned and trusted leader who consistently delivers results. He is uniquely qualified to drive strategic prioritisation and accountability within Ensogo. Ensogo has gained exceptionally strong momentum in our mobile marketplace over the past months, and his leadership will prove invaluable as we enter the next phase of growth,” said Ensogo co-founder and CEO Kris Marszalek.

In photos: Harbolnas fever at Zalora’s warehouse

Listed on the Australian Securities Exchange and headquartered in Singapore, Ensogo is a leading e-commerce platform focused on connecting products for sale to over 600 million consumers throughout Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. The company has listed products across categories, including consumer electronics, state-of-the-art gadgets, luxury accessories from world-renowned brands, stylish furnishing and accessories for the home.

Its new mobile marketplace features personalisation technology and has listed approximately 8,000 retailers and over 860,000 SKUs.

Last April, Ensogo had secured A$35 million (US$29.2 million) from a group of institutional investors in Asia and Australia, including existing investor and Chinese online discount retailer Vipshop.

The growth potential of Southeast Asia’s e-commerce market is enormous, with online sales forecast to reach US$34.5 billion by 2018.

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