Wang, founder, and CEO of DHgate, as a Chinese representative to
APEC, attended APEC economic leaders week at the 2017 APEC summit in Na
Dang, Vietnam. At leaders week, Wang attended the closed-door dialogues
with economic leaders, which included the president of Chile, president
of Russia, prime minister of Thailand, and prime minister of Papua New
Guinea. “Digital Trade” was a frequently used word during the summit,
where all leaders indicated support of leveraging digital technology to
empower SMEs, recognizing that digital technology incubated the new form
of globalization. During her visit, Ms. Diane Wang also launched the Digital
Trade Index Report and updated the Asia-Pacific Economic Cooperation
(APEC) community on the APEC CBET (Cross-Border E-commerce Training) SME
As the APEC CBET initiator, Ms. Wang joined industry leaders from
Google, Facebook, and MasterCard to advance the cross-border e-commerce
capacity building program she initiated to help SMEs as they access the
global digital market and Internet finance.
Wang is recognized as one of China’s top business leaders. Between 1993
and 1999, she managed the marketing service division and ran business
development for Microsoft (China) Corporation. Besides a stint as
marketing director of Cisco Systems, she also was co-founder and CEO of
Joyo.com, the massive online seller of books and music in China, which
was acquired by Amazon in 2004, becoming today’s Amazon China.
Besides being the founder of DHgate, Ms. Wang has been a key player with
the APEC Business Advisory Counsel and has spearheaded the group’s
cross-border e-commerce push since 2011.
Recognized by Forbes as one of Asia’s
Most Powerful Businesswomen: Ones To Watch Ms. Wang is an unwavering
proponent of the flourishing digital economy and its capacity to enable
women to achieve in business.
Ms. Wang has witnessed the future while observing the rapid change in
her home country of China which has been a quick applicant of
technological innovation where females comprise almost half of
The 2017 APEC CEO summit highlighted the theme: « Creating
New Dynamism, Fostering a Shared Future. » Leaders from the planet’s
most robust economies joined with more than 1000 senior business
executives throughout the Asia-Pacific region.
The annual summit comes at a time when the Asia-Pacific region is at a
critical juncture. APEC economies and business communities explored new
business opportunities with the goal of driving prosperity and
development in the area.
Under Ms. Wang’s leadership, DHgate has been a key influencer in the
overall growth of digital trading through empowerment of SMEs through
Digital Trade Transaction Index (DTTI)
The DTTI conducts a regular analysis on current adoptions of digital
trade across APEC regions, and looks at underlying success factors in
pushing the development — while identifying likely chokepoints — and
enhancing growth, and provides actionable recommendations to
policymakers seeing additional improvement.
A review of the statistics and data presented in the DTTI show:
economy contributed to more than 22% of the global GDP. Digital
trade is playing an integral role in the digital economy and sales in
APEC economies accounted for 76-percent of worldwide trade— an increase
of 16% in three years.
Developing economies are taking advantage of the opportunity to overtake
their competitors by utilizing best practices in the digital economy and
information technology. As the industry value chain is upgraded and
industry structures adjusted, sustainable development of both local and
regional economies is growing more feasible.
Foreign trade has required exports to bump across supply chains jumping
through hoops before eventually reaching the end-user — the consumer.
Without fail, profits were diluted in the process. Digital platforms
have lowered entry barriers, increased accessibility to service
providers, buyers, and sellers. This process can especially be
accelerated through digital trade.
With the power of digital trade platforms, a Chinese trade firm was not
only able to lower their logistics cost up to 50%, but were also able to
finish the entire customs clearance process in just 7 minutes from a
single location. In the past, this process usually takes over 7 days to
An integral part of digital trade is making the entire trade ecosystem
readily available to SMEs. Digital Trade Centers (DTC) are one of the
most effective ways to make it happen. DTC is an all-in-one suite for
global importers. They can inspect products in person, while still
enjoying the convenience and efficiency of online importing. The
facilities include showrooms for product inspection, warehouses,
logistics service, payment service, currency conversion, internet
financing, training, and order stations. These service centers enable
SMEs to upgrade their traditional business model, and give SMEs all the
benefits of traveling to inspect products while staying in their home
country and enjoying after sales services.
leads the cross-border e-commerce market in China. Established in 2004,
DHgate has grown to include over 10 million buyers from more than 227
countries and regions while over 1.4 million sellers provide over
An all-in-one platform, DHgate provides services for logistics,
cross-border payments, and internet financing. The American product
distribution warehouses owned by DHgate all 24-hour delivery as well as
convenient product returns and refunds.
Daniel Scarpato, +86-137-1750-9415