Egyptian telecom optimisation app Raseedi raises $400k

Cairo-based telecom optimisation app Raseedi has raised $400 000, in a seed round led by 500 Startups, EFG-EV Fintech and Falak Startups.

Raseedi helps dual SIM users manage their telecom spend. When a user dials a phone number from their cellphone, the Android app, which is embedded within the dialer, automatically selects the SIM with the cheapest call rate over which to place the call.

The app, which the startup claims has been downloaded over 200 000 times, also calculates a user’s monthly consumption.

It then provides users with a tariff adviser to help them choose the best bundles. It also informs users of the latest offers from telecom operators that it supports, namely Vodafone, Etisalat, Orange and WE.

Raseedi was founded in 2018 by Ahmed Atalla and Samuel Abd El Malak

The startup was founded last year by Samuel Abd El Malak and Ahmed Atalla — who in 2016 and 2017 worked for mobile network operator Vodafone’s marketing team.

Tech publication Menabytes reported in an article yesterday that Raseedi will use this seed funding to develop a new feature which will enable users to purchase Raseedi Credit instead of recharging two different SIM cards.

Atalla, who is also Raseedi’s CEO, told the same publication that the startup is in the process of integrating with cash collection aggregators to prepare for the launch of Raseedi Credit.

Ventureburn sought comment from the startup, and from Atalla directly, on more details of its operations and plans but had not received a response at the time of publication.

Featured image: niekverlaan via Pixabay 

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