Front Office Sports Opens Nominations for 2021 Rising 25 Award Presented by Anheuser-Busch

Front Office Sports Opens Nominations for 2021 Rising 25 Award Presented by Anheuser-Busch

Front Office Sports Opens Nominations for 2021 Rising 25 Award Presented by Anheuser-Busch

Honoring up and comers in the sports industry

NEW YORK–(BUSINESS WIRE)–#Rising25–Front Office Sports is seeking nominations for the 2021 Rising 25 Award presented by Anheuser-Busch.

Established in 2017, the Rising 25 Award was created to honor up and comers in the sports industry. Now in its fifth year, it has become one of the most competitive and prestigious awards to win in sports business. In 2020, Front Office Sports received more than 500 nominations. The Class of 2020 hit a milestone with 16 of the 25 winners being female.

“Being named to the Front Office Sports Rising 25 is an incredible honor,” said Adam White, CEO of Front Office Sports. “We expect our largest group of nominations ever this year, following up on a 2020 that saw us receive more than 500, and a class that turned out to be our most competitive and diverse ever.”

Anheuser-Busch will be this year’s presenting partner.

“Sports have been evolving at an ever increasing pace, and this next wave of leaders have proven to be at the forefront of shaping this evolution,” said Matt Davis, Head of U.S. Sports Marketing, Anheuser-Busch. “At Anheuser-Busch, we’re always looking for what’s next, and how to continue to drive engagement and excitement in sports; we’re honored to be partnered with FOS to recognize those leaders with this shared passion.”

The selection process for the Class of 2021 will be judged through a variety of factors including, but not limited to:

  • Size & scope of work responsibilities.
  • Accomplishments over their school or professional career up to this point.
  • Leadership roles.
  • Out of Work Activities – professional organizations, volunteering, etc.
  • The scope of influence within their area of expertise.
  • More specific business results driven by ideas/execution of the nominee.

To be eligible for nomination, nominees have to be 25 and under, born on or after March 23, 1995.

Nominations close March 23, 2021.

Winners will be notified the week of April 26, followed by a public announcement for the Rising Class of 2021 in May 2021.

Front Office Sports will celebrate this year’s winner in the fall. Events will be announced at a later date.

If you would like to nominate a candidate, please follow the nomination process here.

2021 Judges

JP Abercrumbie – Associate Athletic Director, SOAR/Chief Diversity, Equity, and Inclusion Officer, Rice University, Rising 25 Class of 2017

Cory Bernstine – Senior Director of Strategy, United Soccer League

Kofi Brown – Senior Director of Global Basketball Brand Communications, adidas

Matt Davis – Head of U.S. Sports Marketing, Anheuser-Busch

Jim Huether – CEO, Hyperice

Adam Johnson – Marketing Manager, Coolray Heating & Air Conditioning, Rising 25 Class of 2019

Brette Sadler – Head of Corporate Partnerships, MGM Resorts

Laura Waters-Brown – Senior Manager, The Collective, Wasserman

Bailey Weigel, Digital Platform Manager, New York Knicks, Rising 25 Class of 2018

Jeremy Yarin – Business Operations, GumGum Sports, Rising 25 Class of 2020

About Front Office Sports

Front Office Sports (FOS) is one of the most influential media brands covering the $614 billion business of sports. Through its original reporting, daily newsletters, and social channels, it reaches 2M business professionals annually and generates more than 100M digital impressions monthly. The FOS portfolio of awards including Rising 25 and Best Employers in Sports are seen as a benchmark for the industry. For more information, go to or follow us @FOS on Twitter and @frontofficesports on Instagram.


Larry Fink