This year’s channel program will enhance support for partners and
offer engaging regional events with unique educational opportunities
throughout the year
WOBURN, Mass.–(BUSINESS WIRE)–Building upon successful channel partnerships in 2016, today Kaspersky
Lab is announcing the company’s 2017 channel partner program along
with new, regional Kaspersky Lab Partner Summit events, which will occur
throughout the year.
The 2017 channel partner program will offer Kaspersky Lab business
partners more rewards, trainings, additional initiatives and new
customized, regional support – another competitive differentiator among
its competitors. These channel updates are focused on four key areas:
increased regional support, advanced rewards and technology offering,
new MSP program offerings, and regional Kaspersky Lab Partner Summits.
Increased Regional Support
In a competitive market,
Kaspersky Lab North America is adapting its sales structure to secure
new business opportunities and build upon the company’s current
relationships with its partners. By increasing its regional sales
footprint, Kaspersky Lab will provide even more technical and sales
support and streamline communications, making it easier and faster to do
This year partner sales managers will also act as a single point of
contact for partners. This means that partner sales managers will focus
on smaller territories than ever before, allowing them to provide more
personalized, regular interaction with their partner contacts.
Advanced Rewards and Technology Offerings
Also this year,
Kaspersky Lab is investing even more in its channel partners by
providing them with additional tools and resources to succeed in a
highly competitive market. The company aims to drive partners to higher
level of success than before, with benefits such as increased one-on-one
support, more technical education throughout the year, and generous
rewards to encourage its business partners.
The 2017 partner program is designed to provide enhanced rewards to
channel partners that are investing their time and resources in working
with Kaspersky Lab. Advanced sales and technical certification
requirements will also provide more hands-on education so that partners
can easily identify and close more new business opportunities.
Additionally, the company is expanding its portfolio in 2017, starting
with the addition of its first enterprise specialization for the
Kaspersky Lab Partner Program, Kaspersky Anti Targeted Attack (KATA).
This new specialization enables partners to differentiate themselves and
earn additional margin on registered, qualified and approved new
Kaspersky Lab sales. The company is also adding a specialization for
Managed Service Providers (MSP).
New MSP Program Offerings
Kaspersky Lab has witnessed many
partners make the transition from their traditional value-added reseller
(VAR) model to a managed service provider (MSP) business model. With
these changes, the company’s partner needs have evolved. Kaspersky Lab
recognizes this and integrations for MSPs with popular remote monitoring
and managing (RMM) platforms, such as Connectwise and LabTech, are now
available to its channel partners.
With these integrations, MSPs can manage Kaspersky Lab’s comprehensive
portfolio of security solutions from a single, centralized console,
streamlining the process of deploying and managing security across
customers’ entire IT infrastructure.
Kaspersky Lab Partner Summits
In 2017, the company is also
launching regional Kaspersky Lab Partner Summits, held in six major
cities convenient to where partners are located. These summits will
build upon current partner program activities, expand product training
and technical solutions support, as well as allow the opportunity for
more engaging one-on-one communications.
The purpose of these tailored, regional events are to spark even more
personal, regular interaction with partners, drive increased revenue for
the partner community and strengthen business partnerships. Kaspersky
Lab will kick off its first event in Dallas, TX, with additional events
to follow in Chicago, IL, San Diego, CA, Miami, FL, Minneapolis, MN and
Boston, MA, as well as other locations.
“With our new solutions, incentives, trainings and sales management
structure, we’re providing our partners even more valuable resources and
cutting-edge technologies to help them increase profitability,” said
Michael Canavan, senior vice president, sales at Kaspersky Lab. “Last
year, we were able to help all of our partners grow their businesses,
and some nearly doubled their revenue. In 2017, we’ll be focused on not
only deepening our relationships with all of our partners, but also
empowering them to capitalize on today’s thriving cybersecurity market.”
“Kaspersky Lab is passionate about saving the world from cybercriminals
and we absolutely share that passion,” said Shane Vinup, CEO, Cyber
Advisors, Inc. “Ransomware alone took in over a $1B last year and we
don’t see the threats slowing down. If anything, the threats are
becoming increasingly complex. When I look at the security vendor
landscape as a whole, there are few that have the knowledge, experience
and resources to keep up. Partnering with Kaspersky Lab will help us
protect our customers in 2017 and beyond.”
The updated channel partner program will be effective on April 1. 2017
to allow our current and potential new partners time to complete the
sales and technical requirements of the new program.
More information about the Kaspersky Lab North America channel partner
program can be found here.
Current partners should contact their Kaspersky Lab channel account
manager or visit the Partner
Portal for more details.
About Kaspersky Lab
Kaspersky Lab is a global cybersecurity
company founded in 1997. Kaspersky Lab’s deep threat intelligence and
security expertise is constantly transforming into security solutions
and services to protect businesses, critical infrastructure, governments
and consumers around the globe. The company’s comprehensive security
portfolio includes leading endpoint protection and a number of
specialized security solutions and services to fight sophisticated and
evolving digital threats. Over 400 million users are protected by
Kaspersky Lab technologies and we help 270,000 corporate clients protect
what matters most to them. Learn more at www.kaspersky.com.
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Denise Bertrand, 781-503-1836