Milwaukee Bucks Choose VizExplorer Sports Operational Intelligence

Software helps teams and venues analyze multiple real-time data
sources to identify fans and optimize ticket sales

SAN DIEGO–(BUSINESS WIRE)–#analyticsVizExplorer,
a leading provider of operational intelligence solutions, today
announced that the NBA’s Milwaukee Bucks has implemented its new Sports
Operational Intelligence (OI) solution. The solution enables better
sales and marketing decision-making with reliable customer records,
patented visual reporting, deep customer segmentation and in-depth data
exploration, and gives the Bucks valuable insights and opportunities to
maximize profitability with operational intelligence.

VizExplorer’s Sports OI solution includes the Golden Record Database, a
dynamic application that unifies data from across the organization’s CRM
tool, marketing automation platform, third-party ticketing system, WiFi
data, retail and other sources to create a single record that provides a
holistic view of each customer. With it, the Bucks can access vast
insights to develop engaging marketing strategies and optimize ticket
offerings to drive ROI.

“VizExplorer has a strong track record of delivering proven solutions to
the casino industry,” said Milwaukee Bucks SVP of Strategy and
Operations Alexander Lasry. “With its help, our data has come
alive––empowering us with intelligence we simply couldn’t access or act
on before.”

“VizExplorer’s cloud-based offering merges data from numerous internal
and external systems into a powerful, unified platform. Now available to
sports teams, the Golden Record Database helps organizations that face
the challenge of fragmented customer databases due to their dependence
on multiple distributed systems to manage their operations,” said
VizExplorer VP of Business Development Jeffrey Hoss.

VizExplorer Sports OI helps teams and venues to implement intelligent
marketing strategies and sales approaches that drive profitability by
intelligently combining CRM, email marketing, ticketing, WiFi data and
more. Learn

About VizExplorer

VizExplorer delivers a range of operational intelligence (OI) solutions
for the casino, sports and entertainment, and manufacturing industries.
The next generation in data-driven decision making, OI lets businesses
analyze live, fast-changing data and take immediate action using a
single toolset. VizExplorer’s applications and tools help enterprises
address smart space and profit optimization, marketing campaign
management, CRM and customer service, and service and dispatch
management. VizExplorer is led by a team of distinguished OI experts,
seasoned industry veterans and world class software developers devoted
to building the very best products backed by extraordinary support.
VizExplorer is headquartered in San Diego, with offices in Las Vegas and
Wellington, New Zealand.


Solange Jacobs Randolph, 858-336-8728