Trustpilot Launches New Brand Identity with an Eye on the Future

New look comes with mission to bring consumers and companies together
to create ever-improving experiences

the leading global independent review platform, today launched a new
brand identity and announced plans for changes and upgrades to its
platform after a year of research and collaboration with consumers and
companies. The new logo, color palette, and other visual elements come
on the heels of the company’s revamped mission: To bring consumers and
companies together to create ever-improving experiences for everyone.

“We live in the consumer era where influence has truly shifted from
companies to consumers. Leading edge companies are innovating faster and
creating greater brand affinity by embracing their customers’ desire to
shape and improve their world,” said Peter Mühlmann, Trustpilot founder
and CEO. “They can do this by collaborating with customers, inviting
them all to share their experiences openly on our platform and then
listening, responding, and improving in an ongoing way. Expect to see
new products and features later this year that help facilitate this
transparent process even more. All together, it’s what I believe makes
Trustpilot the world’s most powerful review platform.”

Trustpilot will remain a free platform open to everyone, and to satisfy
its mission the company will roll out features and upgrades that bring
greater transparency to how reviews are collected and managed.
Trustpilot will also offer companies new features for improved customer
engagement. Its ‘Find
’ tool, which lets companies and reviewers engage with one
another more freely and directly, is now publicly available after a
successful test that saw a 50 percent decrease in reported reviews due
to verification/documentation issues.

Trustpilot’s new brand and future direction will emphasize solving
modern-day problems around trust in the age of an open Internet.

“The internet today is a very different beast from when Trustpilot
launched a decade ago and when e-commerce was still in its infancy,”
said Glenn Manoff, Senior Vice President of Brand at Trustpilot. “Today,
people expect incredible everyday experiences as a norm. And they expect
to play a fundamental role in shaping and improving the brands they
love. As a review platform that is open for every consumer and company
to use and has market leading technology and systems to prevent
manipulation and misuse, we are in a unique position to enable the
collaboration that leads to better experiences, products, and

Since Trustpilot was founded in 2007, eCommerce has grown from being a
$175 billion industry to projected sales of more than $4.5
by 2021. With more than half
of all adults
routinely checking online reviews before making a
purchasing decision, online reviews play a critical role for both
consumers and companies.

To download the new brand assets please go to
For more information, visit

For additional detail on Trustpilot’s brand collaboration with brand
agency venturethree, visit

About Trustpilot

Trustpilot is a leading independent review platform – free and
open to all. With more than 45 million reviews of over 220,000
companies, Trustpilot gives people a place to share and discover reviews
of businesses, while giving every business the tools to turn consumer
feedback into business results. Our mission is to bring consumers and
companies together to create ever improving experiences for everyone.
For more information, visit


Zach Pardes, +1-646-291-6106
Head of
Communications – North America
Tolstrup, +45 31 56 33 72
Head of Communications – Europe