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This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

Last year, more than 1.4 billion people used mobile messaging apps, according to eMarketer — a number that’s expected to rise to 2 billion by 2018

While the study found adoption is higher among mobile and Internet users in Asia and Latin America, North America is quickly catching onto this trend and will match those regions in penetration within the next five years. Apps in the U.S. including Snapchat and WhatsApp are gaining traction quickly, and paving the way for broader messaging adoption in North America. Read more…

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