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This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

If you’ve got a hot new product or service, chances are you’re wondering at what point you should seek out financing to take your idea to market

It’s a perpetual challenge faced by all startups. After all, most investors will want to see proof of concept and some traction first — and that’s hard when you’re just getting started

So, what comes first, the product or the financing? The revenue or the investment? Investors are essentially taking a chance on the future of your business, not necessarily what you’ve done so far — but that doesn’t mean initial traction isn’t important to them Read more…

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