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India has the second-largest and one of the fastest-growing smartphone markets in the world. Yet, few of its 220 million smartphone users are avid book readers. A startup called Juggernaut is trying to get India to read more with its new e-books app

Juggernaut is launching its app with 100 book titles, priced as low as Rs 10 (15 cents) and up to Rs 150 ($2.25). Among these, a set of serialised erotic short stories by popular Canadian-Indian star Sunny Leone has generated the most buzz. The list of authors also includes Booker Prize winner Arundhati Roy, historian William Dalrymple and American businessman Rajat Gupta. Read more…

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