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 AppOnboard is betting that the best ad for a mobile game is the game itself. Co-founder and CEO Jonathan Zweig (who was previously CEO at AdColony, which was acquired by Opera) said that this addresses a big need for game developers, namely the fact that they spend lots of money promoting their apps, only to find that users give up during the initial tutorial. AppOnboard’s solution is… Read More

from Startups – TechCrunch http://ift.tt/2mtfmQw