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 As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy’s interesting concept catches my attention amidst a sea of marketing tech awash with jargon.
As an attribution platform, Clarivoy aims to connect the dots between offline ads (like those on TV), and the subsequent online/offline purchases that take place afterward. Read More

from Startups – TechCrunch http://ift.tt/1Rgo8c3