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 Most of my analogies revolve around sports. The concept of “attribution” in business is similar to giving credit to a player for assisting another player in achieving an objective. The purpose of this post is to explain the analogous concept of multi-channel attribution in digital marketing: That is, which channels should get rewarded when a user clicks through to buy something. Read More

from Startups – TechCrunch http://ift.tt/2b5IsxN