How do you get to a billion dollars? One buck at a time.

European consumer goods company Unilever has acquired Dollar Shave Club, the men’s grooming start-up founded in 2012, the companies announced on Wednesday morning.

The deal reportedly valued Dollar Shave Club (DSC) at $1 billion in an all-cash agreement, according to the New York Times. (The companies did not disclose the terms of the agreement in their announcement.) 

DSC burst into the Internet’s consciousness with the help of a viral video. The company parlayed that success into a direct-to-consumer subscription business that took in $152 million in 2015. Read more…