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Beware of group-think. It can lead to bad choices and circular logic. The wisdom of the crowd might help you solve a difficult puzzle, but it won’t necessarily lead to better choices or products.

For EVE, the puzzle was how to build the Surface Pro-style 2-in-1 computer of their dreams, while undercutting Microsoft on price.

EVE’s team of just 8 employees tapped into a community of 1,000 developers around the world and a larger EVE community of over 6,000 members to decide each specification. The result is a solidly-built, attractive, and generally performant computer that packs impressive power and battery life into an extraordinarily affordable package. Read more…

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