//

This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

When tasked with coming up with an innovative idea, people often think long and hard about what will blow their boss’s socks off. Some look at what their competitors are doing, while others start moving to get the creative juices flowing. But people often try too hard to come up with the next big thing. Inspiration most often strikes when you let your thoughts drift.

I think of some of my best ideas when I’m running, and my mind is clear. When I was training for a half-marathon, I had a lightbulb moment — I realized that my company needed to introduce a product that bundles business process and data together. Read more…

More about Small Business, Startups, Business, Idea, and Inspiration

from Startups http://ift.tt/1XqAjEC