After Guvera announced its intention to list on the Australian stock exchange Wednesday, the music streaming platform faced heavy criticism from some of the biggest names in Australian technology.

Founded in 2008, the Australian company claims to have 14 million users across 10 countries and what it calls a “brand-funded model.” It offers brands the chance to pay to be associated with channels and playlists, allowing music to be offered mostly for free to users. In Guvera’s view, it is a point of difference from streaming platforms that aim to make money with subscriptions, such as Spotify and Apple Music. Read more…