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South by Southwest Interactive 2016 didn’t have its thing.

There was no Twitter, no Gowalla, no Foursquare and no Meerkat. Some will tell you VR was the thing. Maybe. It was certainly the most ubiquitous experience. But there was nothing particularly new, fresh or buzzworthy about it

Of course, South by Southwest Interactive organizers made the bizarre decision to push the majority of big VR and augmented reality content to the tail end of SXSW Interactive. As a result, there were far fewer VR experiences and announcements for the assembled tech media press (if you could handle staying there for eight days, God bless you). Read more…

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