Most crowdfunding platforms fund individual ideas. And most organizations use microfinance to support entrepreneurs in the developing world.
One group of investors thinks both those techniques could help elevate another overlooked group: female founders.
The group investing platform SheEO is connecting crowdfunding with microfinance to back five female-led startups a year. The name SheEO might bring to mind the failures of a few “feminist” CEOs, but this investment fund’s ideas have enough potential to outstrip its branding.
“I don’t want to put my capital into the same old dumb apps that don’t do anything in the world,” said SheEO founder Vicki Saunders. “I want to put my capital into female innovators who are strengthening our communities.” Read more…
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