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When activists are fighting corporate misbehavior, a million dollars can go a long way.

With that cash in hand, online activist network SumOfUs.org recently reported a successful summer of crusading “for people over profits.” In three months’ time, it helped persuade Delta and other airlines to stop shipping hunting trophies, lobbied officials to charge Nestle more for the water it draws from public lands, and helped get Standard Chartered Bank to cancel its financing of Adani’s giant Australian coal mine.

How did SumOfUs raise the money needed to achieve all this? It tapped into the power of the crowd, pooling the pocket change its millions of members donated through simple forms tacked onto the end of campaigns. Read more…

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