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This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

Creating a strong company culture is crucial to sustaining startup success. Company culture goes beyond the ping pong table and cleverly named conference rooms. Real culture is built on a set of core values that inform how we make hard decisions — the ones that get you from a founder in a garage to the leader of a growing startup

It is no secret that company culture is about people. If you populate your company with talented individuals whose values align with yours, the culture will come naturally, and your business will reap the rewards. Here’s how you can make sure your business is driven by values so you can develop a company culture worth embracing. Read more…

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