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There are times when we pick up a clothing item that’s labeled “one size fits all,” and it ends up being a little loose or too baggy. No item can really be universal, and that’s the idea behind a startup that believes smartwatches should be customized to each person’s needs.

BLOCKS smartwatch just wrapped up its Kickstarter campaign Thursday, pooling in $1,613,874. It’s a modular watch, so you can decide which features are available.

There are two parts. There’s the watch face, known as the Core, which is a fully functioning smartwatch on its own. It has phone notifications, activity tracking, voice control, a color touch screen, 1.5 days of battery life, bluetooth, Wi-Fi connectivity and haptic feedback. Read more…

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