Your online shopping habits aren’t as ethical as they could be. A new startup called Impakt wants to change that.
Based in New York City, Impakt is on a mission to build a browser extension for Chrome and Firefox users, helping you buy products from companies that pay workers fair wages, promote equality, don’t harm the environment, and align with your overall social and political values.
Culling public government data, industry reports, and news articles into a comprehensive “Company Ethics Database,” Impakt will deliver streamlined information about companies while you’re shopping online. If the products you want to buy aren’t up to your socially conscious standards, the extension’s algorithm will lead you to more ethical alternatives with just one click. Read more…
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